BLOOM
VARIETAL
ROAST
Stone fruit, cherry, toffee
Bloom is the go-to for those looking for a reliable source of exciting, seasonal, vibrant and fruit-forward coffees. Available to buy as a one-off, or subscribe to get a seasonal rotation of delicious coffee.
We have been working with Muraho Trading Co. for years before starting Norma, they are a progressive exporter that is pioneering innovative coffee production in Rwanda, showcasing the phenomenal quality Rwanda has to offer. Whilst you may have heard of their other washing stations in the country (Kilimbi, Shyira, to name a couple), Dahwe is their latest project, this only their second year of exporting coffee.
Dahwe, in Rwanda’s Southern Province, runs a model farm practising integrated and regenerative agriculture. In 2025 it planted avocados and pineapples, grew an Ankole cattle herd, raised over 74,000 coffee seedlings and improved irrigation and access, making it a hub for sustainable farming, food security and coffee quality rather than just a place to process coffee.
This coffee demonstrates the best Rwanda has to offer: progressive farming and an excellent cup profile: think sticky sweet toffee in espresso, and stonefruit and strawberry as filter.
All orders placed with a combined total of £30.00 or over will automatically qualify for free delivery.
We roast and dispatch coffee on Tuesday and Thursday. Any order placed before 9am on those days will be dispatched the same day.
Any UK purchases will be charged a flat rate of £3.99. Sometimes deliveries can be delayed. All orders will go out on a 24hr tracked service. See below for more information on roast dates and shipping.
We believe rested coffee tastes the best, which is why we will sometimes send out coffee up to three weeks post-roast. This will have no negative impact on flavour, in fact it tastes better rested.
More often than not (due to workflow) our coffee will be roasted the same week as dispatch. If you can wait, we recommend resting the coffee a little before brewing (especially when brewing espresso).